If you build it, they won't necessarily come. Particularly if the new system requires changes to business processes and leaves behind the old ways of doing things. The rollout phase is your new product release, and just like any commercial product, you want to make a splash by preparing a marketing and promotion plan, as well as support and training.

We can help you develop your product launch strategy, including a formal launch plan and market strategy. Bill Clarke has over 20 years experience building and launching commercial software products and services. Whether you are launching your product across the enterprise, across the nation, or around the world. We can help you prepare your marketing material, PR campaign and 'sales' strategy. If you have developed a commercial product, one that will be used by customers who pay to use the system, we offer complete product launch services:

Product launches

Your product launch is one of the few times you can get industry attention for your new offering. We work as a senior member of your management team and can present your product at seminars, trade expos and strategic sales presentations. We can manage this critical phase in your product's life cycle. Complete product launch plans and execution for products or services.

Product positioning

Competitive analysis, cost justifications, Feature/Advantage/Benefits ("FAB") analysis, sales training

PR and industry relations
 

We work with you to get the most from your agency. Most PR firms have good and capable people, but they have to be managed and given direction to deliver maximum value. Agency selection, training, planning and management

Channel and re-seller programs

Re-sellers and channel programs are essential in today's complex market. We can help you design and implement these programs

Strategic alliances and Business Development

Which alliances make sense? How can you make them work to your advantage?

Alliances are key to the success of a product or service. We can act as either an independent agent in business development or as a temporary member of your business development team.

The rollout phase trains users on the new system and integrates it into your business process. If you have a commercial product, this is your product launch